GQ magazine is an ‘American international monthly men’s magazine based in New York City’ with a print readership of 10.7 million per month. Founded in 1931, the first men’s magazine is aimed at young males aged 18-25 of a higher demographic audience. The modern magazine shows sophistication but youthfulness through the use of typography choices made and focuses on the publication of topics:
Cook books have a distinctive typography choice throughout all books published - serif typefaces. Titles of books consist of Georgia, Adobe Garamond Pro, Minion Pro, Palatino, Baskerville, and Goudy Old Style typefaces; these tend to be easier to read in printed books.
Using the correct typography on the cover of and inside children’s book is one of the most important factors of its success. It is what invites the young audience to pick up the book on the bookshelf and allows them to engage with what’s in the novel, especially as these books are aiding their development in terms of vocabulary, learning and being a key part of childhood.
Newspaper typography is a vital factor when portraying the correct ideology and representation that newspapers wants to demonstrate for their demographic audiences. The typefaces chosen creates the brand of the newspaper as it targets audiences, ideas and beliefs.
The Harry Potter book franchise has major recognition in regards to the typography choice on the front covers. As previously discussed, it has been demonstrated that typography is essential to the branding of print media.
Typography is an essential feature to magazines and books, it is what captures the attention of an audience, identifies the genre and represents the certain demographic in which the type of media is attempting to select.
